Amazon - Purchase Experience Innovation
Amazon - Purchase Experience Innovation
Amazon - Purchase Experience Innovation
Amazon - Purchase Experience Innovation
Guiding customers in their collection, evaulation, and purchase on Amazon.com
Role
Product Designer, Program Manager
Timeframe
2022-23
Toolkit
Figma, Figjam, Custom Code
Role
Product Designer, Program Manager
Timeframe
2022-23
Toolkit
Figma, Figjam, Custom Code
Role
Product Designer, Program Manager
Timeframe
2022-23
Toolkit
Figma, Figjam, Custom Code
Role
Product Designer, Program Manager
Timeframe
2022-23
Toolkit
Figma, Figjam, Custom Code
Process
Process
Process
Process
Most projects at Amazon take a year from concept to execution. On the Retail Cart team, I lead a process we call Quickfire Innovation to deliver low effort CX changes rapidly in 2 weeks. Following an agile framework, innovation sprints produce 85% of the cart page's annualized revenue.
01
Work backwards from customer frustrations
I facilitate cross-functional ideation sessions by incorporating relevant customer themes from shopalong studies and high-priority initiatives that are not included in our yearly roadmap.
01
Work backwards from customer frustrations
I facilitate cross-functional ideation sessions by incorporating relevant customer themes from shopalong studies and high-priority initiatives that are not included in our yearly roadmap.
01
Work backwards from customer frustrations
I facilitate cross-functional ideation sessions by incorporating relevant customer themes from shopalong studies and high-priority initiatives that are not included in our yearly roadmap.
01
Work backwards from customer frustrations
I facilitate cross-functional ideation sessions by incorporating relevant customer themes from shopalong studies and high-priority initiatives that are not included in our yearly roadmap.
02
Craft design requirements
In collaboration with product management and developers interested in CX projects, I create a customer facing experimentation plan that can be scoped to a 2 week sprint. I rank and prioritize projects in our backlog based on customer impact and learnings that inform the big picture purchase experience roadmap.
02
Craft design requirements
In collaboration with product management and developers interested in CX projects, I create a customer facing experimentation plan that can be scoped to a 2 week sprint. I rank and prioritize projects in our backlog based on customer impact and learnings that inform the big picture purchase experience roadmap.
03
Launch and learn
After a UAT session identifying any launch blockers, the improved experiences go live. Depending on performance against launch criteria, the experience remains live or we jump back to step 1 with a fast follow experiement.
03
Launch and learn
After a UAT session identifying any launch blockers, the improved experiences go live. Depending on performance against launch criteria, the experience remains live or we jump back to step 1 with a fast follow experiement.
Small changes, big impact
Small changes, big impact
Small changes, big impact
Small changes, big impact
Summary of impact
Summary of impact
Summary of impact
Summary of impact
